Alex started life wanting to be a writer and it is from this that he has always loved the idea of a story and background to any project which feeds in to our artist stories which will constantly develop as time goes on. After setting up an online magazine at university that connected local artists, writers and creatives he then went on to be an early founding member of a skincare and fragrance brand based in Margate, UK. Alex worked on original in house formulations for skincare and fragrances as well as private label clients around the world. He has worked with stores such as Mr Porter, Bergdorf Goodman, Selfridges, Liberty, Fortnum and Mason, Collette Paris, Merci and Lane Crawford.
Since then Alex has worked with a range of different clients to formulate scents, advise on packaging sourcing and general logistics of the beauty and fragrance industry. Blank Factory continues to do this, as well as our own fantastic products, so that our principles of honesty and genuine transparency can be in our own products but so that we can also help any other company to do the same.
Gus has always loved art, artists and an alternative way of looking at the world. Art has formed a huge part of his life and he has created prolifically since a young age. He uses media ranging from painting to photography, fashion to styling and has, over the years, found a style that is complex and daring.
Alex first met Gus as school friends and in the years following that they worked together on multiple projects concerned with art, fashion and also skincare and fragrance. Gus was instrumental in helping to create fragrances and products as well as giving feedback on every new product.
He is a visual person who lives every day as an artwork and was therefore a valuable member in the creation of our original six product lines- working tirelessly on the artworks and advising on the scents.